But Mercadolibre leads the way in prices detached from reality.
It must be said that most shopkeepers here do not have the means or the willingness to move their business online. ML made a lot of sellers visible to the whole country.
However, it only a matter of time before ML became showing the same aggressive and demagoging features of Amazon.
Recently, they have introduced the automatic comparison tool amazon-style, which should drive price lower but also make for a highly competitive market.
However, given the current restrictions to imports and currency exchange, it's more akin to a mafia arrangement than to free market.
How long before we'll see Mercadolibre's basics?