What do you write about, Semigoodlooking ?
It depends the client to be honest. Insurance and Technology are my niches, but I have some minor niches like online casinos (which ironically I have never played) and business. If I have an idea that's outside the realm of my clients - such as something philisophical or bloggy - I will pitch it to websites that may accept it.
Marketing freelancers would be working with the main purpose of readers answering a call to action. If conversions don't come from that article they write, then it is useless to the client. Those kinds of projects are way down, or at least that's what my contacts are telling me.
Almost none of my clients want articles for conversions. I mean, everybody does at some point, but the purpose of the article is not neccesarily to drive people to another place or to make a sale. That means I have been relatively insulated from the situation.
I also made some big decisions about my career recently and realized I was stuck in a rut. I thought the money I was making doing this was amazing, until I found out people were getting paid much more. For example, the most I had ever been paid for a 500 word article was $50, and it was an exception. My usual is lower than that. People are getting paid much more, so I thought ok let's try asking for more money.
I applied for a job and said $200 per 500 word article. It was with an old client (insurance) and they accepted and sent me 22 articles to do. What's interesting about that is, I am still only in the mid-range of the payment scale. I couldn't believe it, and can't believe I was working for so many years under the assumption $20 was good for an article. I still made decent money, but I had to write a hell of a lot of articles every month.
The ONLY benefit to those lower paid jobs I used to do is I could crap out articles and it wouldn't make much of a difference. So, essentially I would be throwing out 2 articles per hour and barely thinking about it. I can write about my niches in my sleep and any non-niche work I received I would usually have clients who would frankly take average work. It helps I am a stream of thought writer so what leaves my mind goes straight on the page, which helps me to work fast.
Now I am moving towards less work for more money... I think it's a good equation.