In the last two days, I have visited two supermarkets from the same group (VEA and Jumbo, Disco is also part of the same chain).
Although each has different colors (light green and yellow for VEA, bright green for Jumbo, and red for Disco), their website are made by the same penship and they sell the same brands.
However, some don't cater the same assortment of a given brand.
VEA, Jumbo, and Disco all sell imported products by La Molisana. That said, VEA today only sells 2-3 pasta kinds, Disco sells pasta and tomato sauce, and so does Jumbo. That said, sometimes you can find the tomato sauce at VEA, as well.
The Cuisine Co. brand, which seems to be the supermarket's own brand but features both local and imported products, is sold only at Jumbo and Disco, though.
Prices may be similar, or close enough (a difference of 1-200 pesos). But offers can be found in a supermarket and be absent in another.
I can't find any rhyme or reason in this kind of strategy.
On Friday, I went to the VEA in Palermo Hollywood (Av. Córdoba 6103,) because after a long comparison of prices online, I was set on buying my Nescafé at VEA, since it was advertised for 5500 pesos per 170 g jar online. Once I was in the store, there was no such product. I asked, and they said that if it is not on the shelves, they don't have it. They did have Nescafé Gold Espresso on offer for $13462 (full price being $17950).
Another item, salt for the dishwasher, was cheaper than it was displayed online (about $150 cheaper) - there was no special online price. Being a very large supermarket with private parking space and in a prime location, I was surprised to see that the in-store assortment was even smaller than online.
I did spot a large non-sticking pizza pan (size 35) made in Brazil for 20,000 pesos.
I also needed to buy cleaning gloves, and they only had TWO types. I think any chino has more than that!
Today, I went to Jumbo in Almagro to buy the tomato sauce by La Molisana. They only had a few left, tucked away on a shelf. I spotted again the same pizza pan for over 30,000 pesos. Same brand, same size and about same time. 30% more!
And the Nescafé Gold Espresso was over $18,000 - no offer and even more than the full price at VEA.
I found cleaning gloves by Vileda 25% off, but the model I was interested into was available only in size S. What the heck?!
I did set on a different model that was available in my size.
I can understand competing against competitors, but why competing against your own fellas?
Also to be noted: Jumbo launched Jumbo Prime, a subscription model where you have access to special offers and free or inexpensive delivery costs. It doesn't sounds tempting to me, also because - as usual - price is subject to variation to keep up with inflation etc etc.