Our US Netflix subscription currently costs either $12 or $13. Today we received a msg from them that was a wonder in PR bamboozle:
[Huge font headline] YOU’LL SAVE 40% WITH YOUR NEW MONTHLY PLAN!!! |
What you need to know: |
Your Basic plan is being discontinued, and your new $6.99 Standard with ads plan automatically begins on your next billing date, September 19. |
Your new plan includes: |
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There’s nothing you need to do to keep enjoying Netflix! If you’d like to change your plan to Standard ($15.49 per month) or Premium ($22.99 per month), you can update your plan anytime.
What a positive spin given to completely negative news! Instead of the actual story, that they are substantially increasing the price of our current plan, they couch it in terms of the 40% discount they are bestowing on all current standard plan customers who, unasked, are being downgraded to a new plan with ads (“designed to not interrupt you during a scene”).
Masterful!