I am a digital subscriptor of two newspapers (one Italian, one is the New York Times) and one magazine (also Italian).
For the newspapers, I took advantage of a 12-month promotional price. After 12 months, the price would have increased automatically. So, at month 11th I tried to cancel and in both instances they "found out" I was eligible for a discount, which basically meant to repeat the same promotional rate for another 12 months.
In the case of the NYT, this is a 520% saving.
The original promotion I subscribed in 2021 was $1 every 4 weeks for 12 months ($52/year).
At the end of month 11th I received this offer:
• On December 14, 2022, your subscription will renew at the rate of $20 every 28 days for the next 364 days. <<<< 260 USD/year
• Your payment method will then be automatically charged $40 every 28 days thereafter. <<<<< 520 USD/year
so I chatted with their sales agent to cancel my subscription because I wasn't going to pay that money to read the NYT. The chat agent "pulled out" my details and found out I was eligible for a discount.
The new offer is:
- Your payment method will be automatically charged $10.00 every 364 days for the first 364 days.
- Your payment method will then be automatically charged $40.00 every 364 days thereafter, starting on 15 December 2022.
The same happened with the Italian newspaper. After the initial promotional price, the subscription would jump to €240/year. However, calling their customer service to cancel the subscription magically unlocked the same deal for another 2 years (paid upfront, obviously).
I am happy for the discounts but I found it a little disgusting how NYT takes advantage of people by charging 26x the money just because they forget to cancel or think the offer is over. It is a HUGE difference.
(In the case of the Italian newspaper, the difference was not so huge, maybe 3x less, but still a lot of money).
Bottom line: rinse and repeat in 2023.